BMW of Westchester Service: Premium Tarrytown Rd. Care
Current Marketing and Operational Strategies BMW of Westchester, situated on Tarrytown Road in White Plains, NY, provides premium service for BMW vehicles. Their marketing strategy centers around their website, showcasing service appointments and special promotions. This digital approach effectively attracts customers and generates leads, but opportunities exist for enhancement. Online appointment scheduling is available, yet obtaining repair updates requires a phone call, creating a less-than-seamless customer experience. While promotions target various services (oil changes, wheel alignments, prepaid maintenance plans), pricing transparency remains an area for improvement....